Blue is a colour that fascinates us. It brings us peace and yet invigorates. It chills us out, but it helps us be more productive. So abundant outside through the sea and sky, but rarely seen elsewhere in nature, blue is a colour that we are drawn to.
Pantone, the colour institute, have taken heed and announced their 2020 colour of the year as ‘Classic Blue’. An elegantly simple hue, reminiscent of the sky at dusk, this reflective tone is sure to help calm the nerves, focus your concentration and help build your resilience.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
– Leatrice Eiseman, Executive Director of the Pantone Color Institute.